WebTrends recently published a white paper on the need for digital intelligence that not only monitors in real time but delivers the information in such a way that clients can act on it immediately. Here’s a snip:
Responding to customers in the moment is not an analytics or reporting challenge, but one that requires new technologies to enable immediate interventions while customers are still on your site. To be highly relevant, these interventions must be fueled by rich visitor-level digital intelligence that is pushed into the marketing ecosystem to drive immediate action. The availability and richness of the data, along with the ability to consume that data, dictates a new paradigm, one that delivers on the 1:1 relevance of the new digital age.