Tag Archives: Sprint

How Sprint Used Digitas’ BrandLIVE During CES

Beet.tv interviewed Anne Marie Kline, of Digitas, at last week’s CES show. In a short video clip, she talked about how Digitas used its new BrandLIVE platform to track conversations online that were related to topics that Sprint was interested in, and then create a response in real-time, or near real-time.

I wrote about BrandLIVE when it launched late last year.