Latest examples of real-time marketing

Marketers have been busy this holiday season, coming up with real-time marketing executions that are more intricate and involved than ever. Here are a few examples that I’ve captured:

WestJet’s Christmas Giveaway

Multipart real-time execution involving a hidden Santa speaking live to actual customers, asking for their wish list, and then a mad dash to acquire gifts for customers and fly them to their destination. The gifts came down the baggage chute at baggage claim – and they weren’t trinkets either! TV, Samsung Galaxy, and more.

Two examples themed to Amazon’s drone launch:

Waterstones

Century 21 Delivery Landing Pad

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