The Oscars have spurred a lot of intense commentary about real-time marketing, pro and con. Here are some of the links I’ve gathered; will add more as they become available.
Five Fast Truths About Real-Time Marketing (opinion piece by Ian Schafer, of Deep Focus)
When Did Twitter Grow Up? (Ad Age)
How the Marketing Community Lost Last Night #OscarsRTM (by David Armano, who created the hashtag)
I’m not sure who is behind the “Real-Time Marketing Sucks” Tumblr that was set up last night, but you can see some examples of Oscars real-time marketing here.
Time for Real Introspection on Real-Time Marketing (by Scott Monty of Ford)
The Script of Improv: What Is (and Isn’t) Real-Time Marketing (by Rohit Bhargava)
Not Every Major Cultural Moment Deserves an Immediate Response (by Sarah Hofstetter of 360i, the agency behind Oreo’s Super Bowl tweet)