Real-Time: In the News and Blogs

Here’s a sampling of what I’ve been reading lately on the subject of real-time marketing:

How Big Data is Impacting the Big Idea

– Great interview with Moxie’s creative director, Tina Chadwick, on how the creative process is becoming more scientific and analytic. Perfect read right before the excess that is the Super Bowl.

Real-Time Bidding Ain’t Real-Time Targeting

– Dave Zinman, CEO of Infolinks, writes about how RTB is often based on old data and cookies, not on actual in-the-moment intent.

Targeted Serendipity: Thinking Harder About ‘Relevance’

– Opinion piece by Steve Smith of MediaPost, which amplifies a concern that many have over the increasingly automated nature of marketing and ad buying: “the danger of marketers being too relevant all the time.”

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