Here’s a sampling of what I’ve been reading lately on the subject of real-time marketing:
– Great interview with Moxie’s creative director, Tina Chadwick, on how the creative process is becoming more scientific and analytic. Perfect read right before the excess that is the Super Bowl.
– Dave Zinman, CEO of Infolinks, writes about how RTB is often based on old data and cookies, not on actual in-the-moment intent.
– Opinion piece by Steve Smith of MediaPost, which amplifies a concern that many have over the increasingly automated nature of marketing and ad buying: “the danger of marketers being too relevant all the time.”