How Did CBS’s ‘Hawaii 5-0’ Twitter Experiment Fare?

I meant to write a post about this a couple days ago but a report deadline got in the way.

On Monday, CBS heavily touted what it said was the first-ever use of Twitter to allow viewers to select the ending of a show in real time. 

Variety reports that people in the West Coast and East time zones picked two different endings: West Coasters chose #theStudent and East Coasters chose #theBoss.

“We were very excited about the results,” said Marc DeBevoise, exec veep and g.m. of entertainment, news and sports at CBS Interactive. “Social activity was up 186% according to our social guide numbers, and our site traffic to the show was up 200% from the average.”

DeBevoise told Variety that he estimated over 100,000 votes were cast.

CBS will try a different take on real-time voting next week, Variety reports. It will ask fans of “Let’s Make a Deal,” the daytime game show, to use Twitter to vote for certain aspects of the show while it is being taped on Jan. 25. The episode won’t air until Jan. 30, however.

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