Had lunch with a social media marketing exec for one of the nation’s top companies today, and I mentioned that I’ve been starting to look into real time as a research topic. She heard my description of real time as the intersection of social, mobile, location and big data, thought for a minute and said, “I think real time is interesting, but where I think things are headed is personalization.”
By that she meant using data (social, mobile, location and myriad other data) to deliver personalized marketing experiences just for you. So, is real time just a different way of saying “instant personalization”?
Things to ponder as I (and this blog) take a few days off for the holidays.