Location-Aware Services to Get Boost in 2013: Lazerow

Next year will see more services that take advantage of a person’s location, delivering information as they need it, says Salesforce.com’s Michael Lazerow in an interview in AdExchanger.

When you walk into the airport, airlines will be able to check you in and show you where your gate is right away. It will come down to, “how does the tech make your life better?” Mobile is no longer a vertical, but it’s everything.

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