Forrester Report Helps Marketers Understand Social Intelligence

Forrester recently published a report called “Ten Steps to Successful Social Intelligence Measurement,” aimed at helping those who work in customer intelligence to better use social signals in their analytics. CMS Wire describes the 10 steps, which include “separate reactive social modeling from proactive social intelligence”. The reactive stuff is the domain of PR, CMS Wire says, while proactive work is the domain of customer intelligence. Forrester also suggests that marketers should “get help from integrated technology systems” – because “successful social intelligence requires real-time data capture, analysis and action.”


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