comScore Unveils Real-Time Optimization Tool

comScore this week announced the availability of Brand Survey Lift Pulse (BSL Pulse), a new tool that will give advertisers data about their campaigns in real time and help them optimize on the fly. According to the press release:

BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping to improve targeting, maximize yield and reduce wasted ad spend.

The product uses survey data to gauge consumer intent to purchase and likelihood to recommend as well as what is creating that impact (the creative, the publisher or the placement, for instance).

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