New Digitas Unit Gets Into the “Now” of Marketing

Digitas is embracing social monitoring and the content marketing explosion with a new unit dubbed BrandLIVE. The unit is designed to provide such services as social listening, real-time analytics, content-sharing measurement, “proactive and reactive content,” and a publishing/distribution system that enables real-time tracking and optimization.

The unit will be led by Anne-Marie Kline, Digitas senior VP-marketing, and John Robinson, senior VP-creative. In announcing the unit, Kline told Adotas:

“BrandLIVE is a deft intelligence center … that conditions brands to respond to the unexpected and keeps that brand in the now with an eye on the future.”

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One response to “New Digitas Unit Gets Into the “Now” of Marketing

  1. Pingback: How Sprint Used Digitas’ BrandLIVE During CES | Right Place_Real Time

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