Pepsi’s Shiv Singh Talks Twitter at Ad:Tech

At ad:tech this week, Pepsi’s Shiv Singh talked about doing social media in real time, using Twitter.

When you put conversation at the center of ads, you get big results. You can’t have strong push messages on social.

Plus, here’s a video of Singh at ad:tech New Delhi earlier this year, presenting on Real Time Marketing in a Hyper-Connected Ecosystem.

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